FOR IMMEDIATE RELEASE
March 2, 2020
Media Contact: Rachel Ennis, Director of Marketing
COLDWELL BANKER HERITAGE DEBUTS NEW LOGO AND REBRAND CAMPAIGN
DAYTON, OH — Coldwell Banker Heritage, the #1 real estate company in the Miami Valley, unveiled their rebrand adopting a new look for the first time in over 40 years.
“It’s an exciting time here,” stated Ron Sweeney, Managing Partner. “In addition to leading the market in home sales, we strive to ensure that we set the standard for technology and consumer advocacy and this new, modern look reflects the innovations we’re making to continuously improve the home buying and selling experience for our clients.”
The most striking addition to the new logo is the star in the top right corner. The CB North Star symbolizes the brand’s position in real estate as a consistent, reliable presence, guiding all home. The new CB North Star mark is a visual representation of the brand’s commitment to excellence. It is modern, but still pays homage to the brand’s storied 113-year history. The North Star also symbolizes the Coldwell Banker network. Even in a new real estate landscape, agents remain a constant, guiding and advocating on behalf of consumers as they navigate the home buying and selling process.
Coldwell Banker Heritage’s rebrand marketing campaign launched with outdoor billboards, social media pushes and rebrand parties at all 12 of their local offices, where their agents picked up new yard signs as well as company branded swag for agents, their families and pets.
Coldwell Banker Heritage is locally owned and operated and was established in 1967. They have 12 local real estate office locations and have been the number one real estate firm in the Dayton region since 1974. To learn more about Coldwell Banker Heritage, visit ColdwellBankerIsHome.com.